Why Aspen Labs LLC was started

Aspen Labs LLC was founded from a passion for outdoor adventures and deep appreciation for the communities these sports create. We noticed a gap in affordable, authentic market research for small to medium-sized outdoor businesses—research typically offered by traditional firms disconnected from the industries they cover. Driven by respect and gratitude for local outdoor shops, we deliver actionable insights uniquely blending professional research with genuine outdoor experience, empowering businesses with trustworthy, valuable information.

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Our Research Methodology

Expert Selection

Our researchers and authors are chosen based on their comprehensive expertise in specific outdoor industries, their historical and practical knowledge of market trends, and their firsthand business acumen. Additionally, we seek individuals known for their strong customer relationship skills, integrity, and genuine desire to contribute positively to the outdoor community.

Data Gathering

We employ diverse research methods, including broad online research, niche analytics, interviews with market participants and shop managers, social media monitoring, and analysis of publicly available financial data.

Machine Learning Analysis

We’re harnessing the power of in-house machine learning to make sense of the vast amounts of data we collect. Our custom model—affectionately known as The Brain—recognizes that snowboarders don’t behave like cyclists, and that avid hikers think a little differently than surfers and skaters. It digs deep to identify subtle, hidden market trends that often elude human analysis. With The Brain, we turn raw data into actionable insights, empowering outdoor shops with the knowledge they need to thrive.

Actionable Insights

Our structured reporting process ensures data is presented clearly and consistently across all market segments. Each report includes actionable recommendations, allowing subscribers to easily implement effective strategies based on reliable market findings.

Engaging Storytelling

To enhance understanding and memorability, we integrate narratives and stories directly tied to our data findings. These emotionally resonant stories help subscribers deeply connect with the insights provided, driving meaningful and lasting actions.

Transparency

Transparency is fundamental to our approach. Each report clearly identifies its author(s), their backgrounds, research sources, and methodology, ensuring trust and credibility with our partners.

Our Core Values

We do the research and provide reports with honesty because honesty is the root of great partnerships

Integrity and Authenticity

Conducting honest research and interactions with genuine intentions.

Transparency

Openly sharing methods, data sources, and author information.

Dedication to Outdoor Lifestyle

Staying true to our outdoor passions and the natural environments we depend on.

Sustainability and Community Focus

Ensuring our business practices positively impact outdoor communities and the environment.

FAQs

Answers to questions you might have about Torch.

What does Aspen Labs LLC do?

We research outdoor industries and provide executive reports for small to medium sized businesses. We aim to provide valuable information for owners, managers, and teams to help make well informed business decisions... to keep the stoke high!!!

Who is our research for?

Our research is crafted specifically for passionate owners, driven managers, and dedicated teams at small- to medium-sized outdoor businesses. Whether you're in skiing, mountain biking, climbing, skating, surfing, backpacking—or all things outdoors—our reports offer tailored insights, actionable trends, and industry expertise directly from researchers who live, breathe, and thrive in the activities they cover. We’re here to help your business adventure succeed!

How does the subscription work?

Subscribing is easy and fully customizable! Choose from any of our seasonal industry reports—whether it's skiing, backpacking, mountain biking, climbing, skating, surfing, or more. Each season, you'll receive deeply insightful, beautifully formatted reports created by experienced researchers who are active participants in their fields. Subscribe to one, several, or all of your favorite outdoor niches—available electronically or mailed straight to your doorstep—so your business stays ahead, informed, and inspired!